Founded in 2013, Crimson Education is the world’s most successful college admissions company and leader in education technology and student success. The company has grown from 3 to over 500 Full-time employees in the last 9 years, with more than 2500 staff who provide expert support to students aspiring to gain admissions to the Ivy League, Oxbridge and other world-leading institutions.

Our team is looking to bring on someone to support the growth of upcoming marketing initiatives. This role is responsible for effective local marketing initiatives through researching, designing, and executing marketing strategy across content creation, local partnership outreach, public relations, and more.

The ideal candidate will be an excellent communicator, a highly creative innovator and with a growth mindset.

This is a full-time, remote position based in the USA.

Responsibilities include:

• Strategizing, managing, and supporting the end-to-end planning, execution, and optimization of USA marketing and advertising campaigns - increasing lead volume and conversions
• Driving brand awareness of Crimson’s services and products through cross-channel campaigns and initiatives
• Ideating and executing digital marketing strategies to promote local events
• Creating (blogs, ebooks, articles, ad creatives, case studies, webinar content) opportunities and resources for students
• Managing USA’s social media strategy and ensuring social channels are updated daily.
• Identifying mutually beneficial marketing opportunities with potential partners
• Monitor leads and conversion from marketing across all channels (Events, PR, FB, Content, Emails, PR, SEO & more) with weekly/monthly progress reports. Work closely with the digital marketing team to tailor online content, landing pages, social posts, and ads to promote local events and initiatives.
• Working closely with the Country Manager and Academic Advisor teams, building a marketing calendar that results in market growth and an optimal customer experience
• Identifying and forming relevant partnerships

What skills and experience are required?

• Experience in marketing or a degree in marketing ideally in the education space or in a similar field
• A proven track record of revenue acquisition through marketing strategy and execution or the reporting of successful completion of a degree (undergraduate or graduate) in marketing or education
• Knowledge of platforms such as Salesforce, Marketo, Storyblok, Google Analytics, etc desired but not a must-have
• Experience in social media marketing including Facebook, IG, Twitter, TikTok, LinkedIn and more desired but not a must-have
• Knowledge of the college admission industry desired but not a must-have
• Bachelor’s degree or higher ideally in the area of marketing or communications
• Excellent presentation skills - experience in hosting virtual or live events
• A good eye for design
• Strong creative writing skills
• The ability to think on your feet and work at a fast and exciting pace!

What personal qualities are we looking for?

• High learning agility and growth mindset – comfort in a fast-paced, high-growth environment
• Creativity and drive - you love to explore new ideas and can see a project through from start to finish on time
• Self-driven and self-directed
• Collaborative and communicative. A team player, someone who makes great things happen for others and yourself
• Desire to up-skill to a senior marketing manager 

Why work for Crimson?

• Flexible working environment, you will be empowered to structure how you work
• Option to work from our many locations/remotely 
• Limitless development and exposure - our internal promotions/role changes made up 33% of all recruitment last year.
• $1,000 training budget per year- we love to level up!
• Psychologist on staff
• Impressive fireside chats and workshops to help the team continuously level up

If you're passionate about education and people and looking for a fast-paced, collaborative environment, and want to work with cutting-edge technology then we'd love to hear from you!

Please keep an eye on your spam / junk email folder for correspondence from Team Tailor.