Want to revolutionize the future of education and do meaningful work that transforms future generations’ lives? Crimson Education, is an EdTech company founded in 2013 with the idea that through personalised education, we can transform students into the world leaders of tomorrow.
Crimson Global Academy is one of our newest ventures, starting in 2019, it is NZ's first online high school and has been just been ranked #3 best online high school in all of America. We are looking for a marketing superstar to take our early-stage start-up global!
The role will be responsible for the growth and engagement of CGA Australia, driving local awareness, lead generation, and enrolments. This role will be fast-paced, with a breadth of day-to-day activities and endless development opportunities.
This is a full-time position, based in either Melbourne, Sydney or Auckland and can be worked flexibly with a hybrid-based team.
What are the main responsibilities for this role?
Support the development of CGA Australia's growth strategy, with ownership of a marketing budget
Lead end-to-end planning, execution and optimisation of local marketing, digital and growth campaigns with support extended to other countries as necessary
Own the CGA AU targets and funnel; monitor leads and enrolments from marketing across all channels with weekly/monthly progress reporting
Partner with our sales team to ensure lead movement through the funnel.
Design and create marketing collateral with the Design team to create positive customer experiences and increase enrolment
Partner with the global marketing team to tailor events, PR content, landing pages, social posts, FB, Adwords, emails & more to promote local events and initiatives
Lead partnerships and outreach including expos, seminars, webinars, school talks and related event support
Share best practices with global marketing and sales colleagues while adapting new ideas for the wider AU region
What skills and experience are required?
2-3 years of marketing experience minimum
Strategic and effective copywriting
Digital marketing knowledge and familiarity
Insight into content strategy and social platforms
Strong verbal and written communication skills
Why work for Crimson?
Flexible working environment, you will be empowered to structure how you work
Option to work from our many locations/remotely around the globe (role dependant) with us!
Limitless development and exposure- our internal promotions/role changes made up 33% of all recruitment last year.
$1,000 training budget per year- we love to level up!
Psychologist on staff
Impressive fireside chats and workshops to help the team continuously level up
Radical Candour is a feedback approach we live by
We’re a global player with 28 markets (and growing) across the globe!
If you're passionate about education and people and looking for a fast-paced, collaborative environment, and want to work with cutting-edge technology then we'd love to hear from you!
Please keep an eye on your spam / junk email folder for correspondence from Team Tailor.
Crimson Education takes college admissions consulting to a new level of personalisation and success, increasing students chances of admission to the Ivy League, Oxbridge and other top universities by up to 700%. Services include in-depth US and UK university admissions support, Australia and New Zealand medical school admissions support, educational tours to the US and Europe, local curriculum tutoring and extracurricular mentoring.
Crimson Global Academy·Auckland·
Growth Marketing Lead
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