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EdTech company Crimson Education was founded in 2013 with the idea that through personalised education, we can transform students into the world leaders of tomorrow. Since then, we have rapidly grown a mission-driven team that is dedicated to building the education system for the 22nd century. Our network includes 2,400 tutors and consultants worldwide who work with over 20,000 students.
MedView, a subsidiary of Crimson, is Australasia’s largest and leading personalised education organisation, helping students from all backgrounds gain entry into medical schools across Australia, New Zealand and the UK.
MedView is the only medicine entry prep provider that is run and operated by Doctors, Medical Students and Academic Staff from Medical Schools all across Australasia. That is why for over 10 years, MedView is the #1 most trusted and recommended provider for students wanting to get into medicine.
This is a full-time position, based in Sydney
The purpose of the Marketing and Sales Coordinator role is to support MedView's growth in Australia.
They will assist in planning and executing marketing campaigns that drive positive customer experiences and increase client acquisition. They will own the customer journey end-to-end and ensure quality leads are moving through a strong sales funnel.
What are the main responsibilities of this role?
Drive brand awareness of MedView’s personalised education and mentoring services and products through cross-channel campaigns and initiatives.
Manage and support end-to-end planning, execution and optimisation of local marketing and growth campaigns with support extended to other countries as necessary
Own the MedView NZ targets and funnel; monitor leads and student numbers from marketing across all channels with weekly/monthly reporting
Partner with our sales team to ensure lead movement through the funnel
Design, create and implement marketing collateral to create a positive customer experience and increase conversions/student numbers across new and existing channels.
Assist in communicating and coordinating MedView’s unique offerings across multiple channels.
Lead planning and execution of partnerships and outreach including seminars, webinars, school talks, expos and relevant event support.
Contribute to managing databases, and the creation of offline and online marketing content to increase brand awareness, and interest, create positive customer experiences and increase conversions/sales.
Take ownership of copywriting tasks, including, Facebook & Instagram ads, Google, EDM campaigns, print collateral, event descriptions and E-Commerce product descriptions.
Coordination and logistics of marketing activities relative to the product or consulting audiences to create positive and successful experiences
Share best practices with wider sales and marketing colleagues while adapting new ideas for the wider NZ region
What skills and experience are required?
Demonstrated experience in marketing campaign delivery.
Strong storytelling skills and ability to connect emotionally with target prospects
Basic understanding of how paid digital advertising works on Google, Facebook, and other social media platforms
Excellent organisation skills
Strong verbal and written communication skills
Comfort working in an international technology company with colleagues from all over the world.
What personal qualities are we looking for?
High learning agility and growth mindset – comfort in a fast-paced, high-growth environment
Creativity and drive - you love to explore new ideas and can see a project through from start to finish on time
Self-driven and self-directed
Collaborative and communicative. A team player, someone who makes great things happen for others and yourself
Desire to up-skill to a senior marketing manager and/or sales professional role
What bonus skills or experience do we look for?
Understanding of Marketo or other marketing integration software
Understanding of Salesforce or other CRM software
Understanding of Canva, Figma or Photoshop
Event management experience
Why work for Crimson?
Flexible working environment, you will be empowered to structure how you work
Option to work from our many locations/remotely around the globe (role dependant) with us!
Limitless development and exposure- our internal promotions/role changes made up 33% of all recruitment last year.
$1,000 training budget per year- we love to level up!
Psychologist on staff
Impressive fireside chats and workshops to help the team continuously level up
Radical Candour is a feedback approach we live by
We’re a global player with 28 markets (and growing) across the globe!
If you're passionate about education and people and looking for a fast-paced, collaborative environment, and want to work with cutting-edge technology then we'd love to hear from you!
Please keep an eye on your spam / junk email folder for correspondence from Team Tailor.
Crimson Education takes college admissions consulting to a new level of personalisation and success, increasing students chances of admission to the Ivy League, Oxbridge and other top universities by up to 700%. Services include in-depth US and UK university admissions support, Australia and New Zealand medical school admissions support, educational tours to the US and Europe, local curriculum tutoring and extracurricular mentoring.
Marketing Coordinator, MedView
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